1. Introduction to Facebook Advertising:

Benefits of advertising on Facebook

Different types of Facebook ads

Facebook Ad Manager and its features

Facebook advertising policies and guidelines

Creating a Facebook Ad

2. Campaign:

Setting up a Facebook Ads account

Defining campaign objectives and goals

Targeting options (interests, demographics, behaviors, etc.)

Ad formats and placements

Budgeting and bidding strategies

Ad Creation and

3. Optimization:

Ad copywriting and design best practices

Ad image and video guidelines and specifications

Split testing and experimentation

A/B testing different ad elements

Ad optimization techniques

Advanced Ad Targeting

4. Techniques:

Custom Audiences (retargeting based on website visits, customer lists, app activity, etc.)

Lookalike Audiences (finding new audiences similar to your best customers)

Advanced targeting options (partner categories, location-based targeting, etc.)

Facebook Pixel (tracking website conversions and audience insights)

5. Reporting and Analytics:

Facebook Ads performance metrics and key performance indicators (KPIs)

Facebook Ads reporting tools (Ads Manager, Insights, Attribution)

Measuring ad success (ROI, ROAS, CPA, etc.)

Optimization based on data insights

Scaling Your Ads and

6. Strategy:

Scaling campaigns based on data and performance

Advanced campaign optimization techniques

Best practices for campaign and ad account management

Ad campaign automation and scaling using Facebook Ads APIs

Troubleshooting and

7. Best Practices:

Troubleshooting common Facebook Ads issues

Ad account bans and appeals

Ad policy updates and guidelines

Best practices for long-term success